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Tag: Startups

The Wavelength Conflict Theory and The Full Stack Dilemma

Have you ever wondered why conflict may exist between marketers and programmers in tech startups? I coin this as The Wavelength Conflict Theory.


The Wavelength Conflict Theory: “A marketer and a programmer do not think on the same wavelength. A non-technical founder (NTF) may lack respect for ‘how’ a product is built. A programmer (TF) looks for instant growth due to their thought process …


Marketing a product and building a product both take time, creating conflict between the two parties involved – on such a simple issue as – ‘not seeing eye-to-eye.’

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How to share content to 50 locations in 2 minutes

This article got a lot of attention and has been shared on social media hundreds of times. So, we’ve decided to re-write it and make it even better.

You can view the following two updated articles here:



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