investor communications theory

Startups have it all wrong when it comes to dealing with investors. Investor communications is the new theory to raising startup funding. The common anecdote of communicating with investors during the MVP-traction stage, or afterwards.

A simpler analogy, think of an investor more like an insurance broker; or a bank – checking off a list to see if a particular startup ticks all the boxes … a general analysis looks something like this: Continue reading