Have you ever wondered why conflict may exist between marketers and programmers in tech startups? I coin this as The Wavelength Conflict Theory.


The Wavelength Conflict Theory: “A marketer and a programmer do not think on the same wavelength. A non-technical founder (NTF) may lack respect for ‘how’ a product is built. A programmer (TF) looks for instant growth due to their thought process …


Marketing a product and building a product both take time, creating conflict between the two parties involved – on such a simple issue as – ‘not seeing eye-to-eye.’

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